Creativity is not artistry, but a daily mindset: “the habit of continually doing things in different ways to make a positive difference to our working lives”. Creativity isn’t a one-time spark—it’s a muscle you strengthen with practice and small habitual shifts.

Over time, experience deepens into mental habits—what is considered your River of Thinking—where you default to tried-and-true solutions. To innovate, you must step outside that current.

Wardle proposes eight key behaviours to nurture collective creativity, which include:

• Playfulness.
• Curiosity & Bravery.
• Mindfulness & Instinct.
• Empathy through immersive exercises.

• Habit & mindset Creative thinking becomes natural
• Breaking ingrained thought Fresh perspectives beyond individual bias
• Play, curiosity, and empathy Space for wild new ideas
• Tools like “What if?” & naïve experts Boundary‑breaking ideation
• Time & mindfulness Subconscious insights surface